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Our vision & values.
For a sustainable future.
Our vision & values.
For a sustainable future.
At aboutwater, it’s not just about products – it’s about values.
Our vision shows where we want to go. Our values show how we get there. Both are deeply rooted in everything we do – day in, day out, bottle by bottle.
Our vision – Where we want to go.
We have a clear goal:
By 2029, we want to be the recognised specialist for sustainable and holistic water dispenser solutions in Germany.
Our product portfolio is designed to cover all customer needs when it comes to sustainable drinking.
We achieve the highest level of customer satisfaction through:
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At the same time, we want to be an employer that relies on trust, motivation and shared values – building a strong, future-oriented team.
Our mission – What we are already achieving today.
Our mission is clear:
We make it easy to access hygienically safe water – sustainably, responsibly and close to people.
We take a holistic approach – from the origin of the materials to the final finishing touches. We focus on durable solutions rather than short-lived trends, on responsibility rather than convenience. Our goal is to bring a little more mindfulness into everyday life with every product.
We also have this approach independently verified – including by EcoVadis, one of the world's leading platforms for assessing sustainability and corporate responsibility.
We pursue concrete goals:
We achieve this through:
Sustainability made measurable.
With our EcoVadis assessment, we make our commitment to sustainability, transparency, and responsible supply chains measurable – as we continue to evolve.
With the EcoVadis Bronze Medal 2026, aboutwater is among the top 35% of companies evaluated worldwide by EcoVadis. We achieve particularly strong results in the Environment – Top 29% and Sustainable Procurement – Top 25% categories.
Values that guide us – in every decision, every product, every interaction.
Honesty
We say what we do – and do what we say.
Trust
Reliability and a partnership-based approach shape our daily work.
Transparency
We make our decisions and processes clear and traceable.
Quality
Our products and services meet the highest standards – without compromise.
Speed
We respond with flexibility, efficiency, and a focus on solutions.
Flexibility
Whether a small batch or a large project – we adapt to you, not the other way around.
For a future that we help shape – with responsibility, quality, and a clear stance.
Trusted by leading brands
On aboutwater.de, we show how our water dispenser solutions make the path to clean water simpler, healthier, and more sustainable.
Let's talk.
Frequently asked questions about the vision and values of aboutwater
What does aboutwater stand for?
aboutwater stands for sustainable drinking water solutions, durable products, personal support, and responsible practices throughout the entire value chain.
What is the vision of aboutwater?
By 2029, aboutwater aims to be recognised as a leading specialist for sustainable and holistic water dispenser solutions in Germany.
Which values shape aboutwater?
The core values of aboutwater include honesty, trust, transparency, quality, reliability, and flexibility.
What does responsibility mean at aboutwater?
For aboutwater, responsibility means developing long-lasting solutions, using resources consciously, and approaching customers and partners with clarity, personal support, and reliable implementation.
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